Wordpress and Permalinks
Posted on May 9, 2008
Filed Under Blogging, General Tech, Web Programming
If you are a Wordpress user as I am, I wanted to offer a tip to help you maximize your search engine results. Make sure you set your “Permalinks” to the Custom option with the following as the custom field.
/%postname%/
The reason? When you enter new entries, the default settings sets all the pages to a numerical schema such as
http://www.webshoptalk.com/?p=2
Search engines that find your pages and especially links to your content cannot give much weight to a URL with something as ambiguous as “?p=2″. However, with this customized Permlink structure, your pages and links will now be the title of your entry which, in this entry’s case would be:
http://www.webshoptalk.com/wordpress-and-permalinks
That provides two great search engine friendly words and will greatly bolster your sites search engine effectiveness over time.
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